

While played video games, we read Playgirl and fantasized about which hunk would become our future boyfriend.”


“Straight boys usually get porn from their fathers, but we had to be guerrilla about it, hiding and stealing issues wherever we could. “We’d then come in quietly to read them and exchange notes,” Cruz says. (One of them, 53-year-old Roy Cruz, joins us at the Chateau since it’s Easter Sunday brunch, we’ve relegated ourselves to a dimly-lit basement anteroom to thumb through photos of vintage penises.) When the band of queer Filipino preteen comrades would arrive at Pineda’s house, he’d tell them to wait in the hall while he carefully laid out all his Playgirls on the bedroom floor. Word soon spread to other gay boys in the neighborhood that Pineda had a collection of Playgirls. “I only knew there was something in front of me that was changing my life.” “I didn’t even know erect penises existed ,” he explains. “In American schools you see guys in the locker room all the time, but in Manila, we never did because it’s so conservative.”Īnd since pubescent gay boys can’t ogle just one Playgirl, as Pineda aged, he began accruing more and more back issues through various means - either while visiting family members abroad or by shoplifting them at a convenience store near his house that sold U.S. “My heart was racing the first time I saw it,” he recalls, noting his devout Catholic household. The 10-year-old Pineda lifted it from the china cabinet later that night. Rather, it was seized by his father, a customs officer in the Philippines, who confiscated the contraband from an American tourist and brought it home. Which included Pineda, a slight, 52-year-old bookkeeper with a wholesome grin that belies the fact that the first addition to his Playgirl collection wasn’t purchased.

Who buys nudie mags with naked men? Gay men.” “It never really rang true for me because who buys nudie mags? Men. “I always thought it was kind of funny that Playgirl, at least nominally, was a magazine for women,” says Matt Breen, my former editor at The Advocate. “We were a very threatening magazine for men, the newsstands were controlled by men.” “We were put in the back rack in 7-Eleven,” explained Ira Ritter, Playgirl’s president and publisher from 1974 until 1986, in a 2017 oral history of the magazine published in Esquire. Noting that the sexual revolution was well underway, he “sensed the woman of the 1970s was eager to become part” of it, per early promo copy for his new magazine. In 1971, a nightclub owner in Garden Grove, California, named Douglas Lambert wanted to give Playboy a run for its money. While Raymar Pineda has spent a lifetime collecting the magazine, amassing hundreds of issues dating back to its inception in 1973, he was decidedly not among Playgirl’s target audience. The editorial team will be led by publisher Jack Lindley Kuhns and editor-in-chief Skye Parrott and is made up of managing editor Chloe Hall, creative director Alex Wiederin, fashion director Leith Clark, editorial director Nina Renata Aron and image director Silvia Prada.Huddled near a chauffeur-driven Rolls Royce in a gothic portico at the Chateau Marmont in West Hollywood, I’m perusing pictures of 1980s Playgirl models with a middle-aged gay man. Printed annually, Playgirl is available in a highly curated selection of high-end magazine stores, bookstores, design stores, and museum shops worldwide, as well as through subscriptions. Jack Lindley Kuhns acquired the magazine in December 2016, and has since brought on a majority female editorial team to help revitalize the magazine to its former glory. Originally founded in 1973, Playgirl established itself as a dominant voice in the women’s movement and the sexual revolution. The new Playgirl will pay homage to its 1970s sexual revolution roots, and relaunch the brand as a forward-thinking voice, celebrating all aspects of the modern feminine experience. Playgirl magazine has relaunched, with yearly print issues engaging in bold storytelling around the themes of politics, power, and sexuality in the 21st century.
